In-Feed Ai Content Engines & Content Generation

Introducing a new primitive for social media: AI-powered content creation directly in your feed

Mission

Emerge democratizes AI content creation by letting anyone create powerful generative Ai workflows that we call “content engines” and bring them directly into social media feeds. This enables users to discover, interact with, and share personalized AI-generated content seamlessly while content engine creators earn revenue from their custom content engines

What is Emerge?

Emerge is the first in-feed AI content generation platform that transforms how users interact with AI on social networks. Built initially for Farcaster with plans to expand to X and other platforms, Emerge allows users to request AI-generated content (text, images, videos, memes, art) directly from their social feeds through network of intuitive mini-apps, Ai agents and bots.

The New Primitive

We're introducing in-feed AI content generation as a fundamental social media primitive. Just as likes, shares, and comments became core social interactions, we believe AI content generation will become a native part of how people communicate and express themselves online.

The Problem & Opportunity

Current State

• AI content creation tools exist in isolation, disconnected from social context
• Users must leave their social feeds to access AI generation capabilities
• Complex workflows/engines require technical knowledge to implement
• No mechanism for creators to monetize AI workflows within social platforms
• Memes and trends emerge organically but users lack tools to capitalize on them in real-time

The Emerge Thesis

Metas and memes EMERGE on the timeline.